iPod REDWatching this evening’s Apple ‘Special Event’, I find myself initially impressed and then bemused. The new iPod Christmas (holiday season) lineup includes most iPods available in RED, which with every purchase (along with various other manufacturers’ products), gives a certain donation towards the RED appeal to help alleviate AIDS in Africa.

We also have the new iPod Nano which, for once, looks accurate to various artists’ impressions and rumours which have been flying around the net in recent weeks. It’s very strangely proportioned yet absolutely tiny and sports video playback and Apple’s fabled ‘Cover Flow’, although the latter is reported to be a rather choppy implementation of what is seen on the iPhone.

The iPod has now been renamed the iPod classic and is aimed at those who have huge music collections (now up to 160gb hard disc based). I’m sure Mr Jobs will claim it will make you cooler/sexier/more succesful, but in reality the only new features seem to be choppy ‘Cover Flow’, and more disc space for your goodies.

Oh, you can now put custom ringtones on your iPhone, albeit by having to pay again for the track which you wish to use, with 500,000 tracks available to do so initially. Gee, doesn’t that make you want to buy that music you already own again?
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